Brand attributes are set of characters that allow individual or customers to always recognize your brand, product and services in the market, thereby help in formulating a strong brand identity and a competitive edge above competitors in the market place.

A marketing plan is your guide to exactly how you are going to action your business marketing. It is the outcome of your thinking and decision making. It is your commitment written in paper, your route to success.

Tagline is a short phrase that captures and project the value you offer to your customers. It is a part of your brand identity which highlight your company mission, vision, and purpose  in the mind of your customers and clients. Tagline also communicate the company's brand personality and positioning which is use to distinguish the ...

Making mistakes is part of the learning process. Recognising them is the first important step. Madness has been described as continuing to do the same thing whilst desiring a different result.

SHARE THIS POST:Punchlines from 21 irrefutable laws of leadership. -John Maxwell. Get Started by reading Page 1, 2, & 3  Page 4 Hire the best staff you can find, develop them as much as you can, and hand off everything you possibly can to them. Only Secure Leaders Give Power to Others. The best executive ...

SHARE THIS POST:  Punchlines from 21 irrefutable laws of leadership. -John Maxwell. Page 1 Being a trendsetter is not the same as being a leader. “It’s not the position that makes the leader; it’s the leader that makes the position. “It is the capacity to develop and improve their skills that distinguishes leaders from their ...

SHARE THIS POST:  5 WAYS TO USE BRANDING IN CREATING A BETTER CUSTOMER EXPERIENCE WRITTEN BY ADEGBOYE OMOTAYO THEOPHILUS Branding is a marketing instrument by which a company create a unique name and design element that makes the company to be easily identified by the societies and also differentiate it from other companies. With the definition above, ...

SHARE THIS POST:    5 WAYS TO MARKET YOUR BRAND EFFECTIVELY  WRITTEN BY ADEGBOYE OMOTAYO Effectively marketing your brand goes a long way in creating the impression for which the brand exists. A well marketed brand will always have a propelling edge above its peers and will really creative a good impressions. Marketing your brand ...

SHARE THIS POST:4 UNTOLD HARD TRUTHS ABOUT BEING A LEADER Whether you are an entrepreneur, who has just made their first hire, or you are a seasoned manager with years of experience, you probably have many worries about the way you are and will be perceived as a leader. It is understandable – being a ...

SHARE THIS POST:  WHAT IS BRANDING? WRITTEN BY  ADEGBOYE OMOTAYO According to Oxford Advanced Learner’s Dictionary The Word “Branding” can be define as the activity of giving a particulars or unique name, symbols and images to product and services so that people will be attracted to them and will have interest to buy them. Branding ...