CUSTOMER SURVEY AND FEEDBACK – WRITTEN BY ADEGBOYE OMOTAYO
Customer Survey and feedback is an effective tool to increase your products and services values for the benefit of customers, clients, and your business growth.
Customer Survey deals with the collection of information from customers about what they feel concerning your product and services, the level of satisfaction they derive from the product, and how the products or services has helped in solving their problem.
All this information from the survey provides valuable insight for your business in order to understand your customers’ needs and wants. Customer survey has helped a lot of businesses to increase customers’ scarification and the worth of their business because customer survey as a tool helps businesses to find out what makes customers happy and what makes them unsatisfied.
Customer survey is a tool we cannot do without has a business owner because this tool help to deal with the gathering of information from your customers and clients about their view on your product and services to know how well the product or services solve their problem and also to know where they are not well satisfied about the product.
The importance of customer survey on customers and your business;
1. Customer satisfaction
2. Improvement on product and services
3. Creation of best customer experience
4. It helps to gather data for business decision
5. Value opinion
6. Increase in customers trust
- Customer Satisfaction: Customer survey or feedback helps to know how loyal a customer his which is an important factor that determines the company’s financial stand and performance. As a business owner, there is no doubt that you want to make sure your customers and clients are happy with your product and services that will make them buy more and more, you can achieve this by meeting up to your customer expectations and satisfaction in order for you to always get their opinion and feedback on your product and services by making use of rating based questions which can be easily used to estimate the level of satisfaction of customers and also to predict the company financial stand in the future.
Product and services Improvement: Customers feedback is a tool through which you gather information from customers for better improvement on your product and services. The feedback allows you as a business owner to carry out more Research and studies by finding a better way to make the product and services solve your customer problem and ensure they derive maximum satisfaction. Customer feedback helps in providing solutions to the problem being face by them by making use of your product properly, which also has a positive impact on your business performance.
Creation of best customer experience: Customer experience can be boosted through the feedback or survey gathered from customers and clients through various sources about a particular product or service. What is making some products stand firm in the market today such as Apple, Nike etc. Is as a result of customer feedback, because all these companies make use of customer’s feedback as a piece of information in creating a better experience for existing customers and also the new customers that make use of their product. Customer experience is about creating more value on products for the benefit of the users i.e adding value that all other product does not have to your own product, which will make them to always buy your product.
Collection of data for business decision making: the feedback gotten from the customer survey carried out by a business entity helps them to make an excellent business decision that will favor both internal and external participants in the competitive market. The data collected is used by a business entity to make short and long-term decisions and strategies plan for the progress and development of such business entity.
Value Opinion: the success of a business entity is based on the opinion of customers about the product and services rendered by such entity. Customer survey tool is a tool that allows business owners to gather opinions of customers about the value their products have added to their daily lives. Value opinion from customers helps business owners to maintain adequate product values that meet the need of the customers in the modern world.
Increase in business trust: As a business owner when you meet up with your customer requirement through your product and services it helps them to build more trust for your brand and it helps to get more customers.
Written by: Adegboye Omotayo Theophilus
Creative Director @Teedesign_plu
I am a brand identity designer, business planner, strategist, and a content creator. As business owner branding and identity is a powerful tool you need to invest in for your business to stand unique and have a value recognition in the market place which brought about increase in your business growth. As a brand expert, my work is to help businesses tell compelling stories of their company values, products benefit and services benefit to their target audiences via good visual design communication and content strategy.
I also help businesses to put their product in the face of their customers and established in their mind in such a way that anytime they think of purchasing product and services they always think about you. It is also our work to help creative Entrepreneurs bring their creative and business ideas to lives.
I help business owners to have understanding on financial intelligence and record-keeping in business. I work with small, medium, and large scale enterprises.
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