WOVEN MOTIVATION: IDENTIFYING SMALL MARKETING MISTAKES
Making mistakes is part of the learning process. Recognising them is the first important step. Madness has been described as continuing to do the same thing whilst desiring a different result.
To make mistakes is a normal part of life; at one point or the other, we’ve all retrospect into some of our actions and tell ourselves: “I don fuck up”. Mistakes are unavoidably necessary to move forward.
While “there are no mistakes, only lessons” might sound like the kind of Insta-quote you scroll past every day, when you stop and think about it, the message is strong. Everyone makes mistakes, and everyone has to deal with them.
It’s how you recover that comes to define you. By evaluating yourself from the indicators below, you can start to see mistakes as opportunities, a chance to pick up a little extra knowledge and improve along the way.
There are many examples like this and we are probably all guilty of some of them.
Use the following set of indicators to raise your own awareness of the mistakes you may be making.
- No plan – haphazard activities
- Jumping from one failed idea to another without stopping to think
- Your marketing plan on a ‘post it’ note or in your head
- Untargeted attempts to generate sales
- Not really knowing what works and what doesn’t to make informed decisions
- Trying to do too much too quickly and making mistakes
- Wasting money, time and effort repeating what doesn’t work
- Poor decisions about what to invest in – believing the sales person
- No time to do it – suffering from feast and famine revenue cycles
- Mixed messages with no coherent theme
- Too busy doing business to consider how to develop business
- Over complicating marketing activities and messages
- Believing that you don’t have any marketing skills
- Struggling with the ‘blank paper’ syndrome
- Thinking that marketing is complicated – and avoiding doing it
- Relying on only one or two methods of generating business
- Not keeping good record of your customers’ contact details
- Not really being able to explain why someone should buy from you
- Hoping and praying that business will come to you
- Out-dated or weak brand identity
If you have mentally ticked ‘yes’ that is me in any of the above you are being honest with yourself. We have all been there. You learn by first getting some awareness of what is not working. It is only then you can move forward.
If we didn’t make mistakes, we’d never learn anything. But if you’re worried about bouncing back, or find yourself only paying attention to the things that go wrong, there are ways you can turn it around.
Every so often a mistake is bigger than a quick fix, and that’s okay too. But it may also take us longer to learn from them and to change our ways. The most essential thing in these instances is accepting what’s happened and moving forward, rather than beating yourself up over it.
Every Monday is a new start, an opportunity to start afresh. Give it a try again, own your mistakes; it’ll surely work out.
On behalf of all of us at My Woven Words; I wish you a great week ahead!
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