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5 WAYS TO USE BRANDING IN CREATING A BETTER CUSTOMER EXPERIENCE

WRITTEN BY ADEGBOYE OMOTAYO THEOPHILUS

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Branding is a marketing instrument by which a company create a unique name and design element that makes the company to be easily identified by the societies and also differentiate it from other companies.

With the definition above, you’ll agree with me that branding is a tool; one of the most important tool of a company. For a company to be able to maximize its purpose, customers or clients are needed. You’ll also agree with me that branding can be used as a tool in creating a better customer experience.

Below are the 5 ways to use branding as a tool in creating a better customer experience

Brand your business with a logo: As a business owner, before you can do anything else you must make sure your brand is clear and also represent what you sell and the services you rendered to the society. Your company name and logo must be meaningful, because it give your business a great brand message and marketing advantages over others.
Establish an emotional connection and Relationship: A customer experience can be established by creating an emotional connection. Using your branding to create an emotional experience, so that they can make the decision you want them to always come back for the goods and/or the services you render
Work with Social Influencers: A social influencers can do so many things to grow and develop your brand and also ensure good customer experience. This is very important because they help to make awareness and they also target engagement in order to encourage more purchases
Educate your customers: As a business Owner you need to ask yourself this question, what do you want your brand to be known for? You want to be know for trust. you need to put things in place and start educating your customers about it. For a customer to patronize you they need to trust you, your brand and your product. The easiest way to build customer trust is to educate them.
Social listening: Social listening is a way of tracking, analyzing and giving out response to the conversation about your brand. Social listing is a key components of audience research, if you don’t have a social listening strategy in place you are missing out on valuable insights.